I always wonder how famous Instagram influencers like Cristiano Ronaldo, Kylie Jenner, and Kim Taehyung managed to share stories on Instagram every day.

Whether it’s a photo of a fruit salad, a trip with friends, or showing off their cute pets, they always have something to share with their fans. Search for an influencer or celebrity and find pink circles around their profile pictures.

For influencers like Chiara Ferragni and Selena Gomez, Instagram stories can last up to 24 hours, but online they can last days or months.

Speaking of BTS member V, who is known for deleting Instagram stories before 24 hours, his fans have noticed that his stories never last longer than 8 hours. So for him, it’s just an IG story that he deleted, but that’s enough on the internet. And yes, every minute counts for the queens and kings of IG.

Best Instagram story ideas for 2024

With the beginning of the new year new trends flooded on Instagram and it is the best time to start creating your content strategy for 2024. Whether you are a business or an influencer, creating unique and compelling stories is key to staying ahead of the competition and gaining a lot of new followers on Instagram. Too chaotic competition.

From interactive polls and quizzes to beautiful sunset photos and GIFs, I’ve rounded up 12 of the best Instagram story ideas to help you stand out from the crowd.

This year it’s time to take your Instagram Stories to the next level!

1. Create “this or that”

This is a simple and interactive way to track engagement and increase massive views on Instagram stories. They encourage people to click through to see what others voted for and what’s next.

Typically, these items include a poll sticker that allows viewers to vote for “This” or “That.” And thanks to the endless possible uses, you’ll always feel fresh.

They can also be used for product research. The clothing company used this format to better understand customer preferences.

2. Introduce new people to your team

Thanks to their honesty, Instagram Stories give you a great opportunity to connect with others. This means paying attention to the people behind the company (or social media team). This applies not only to businesses but also to content creators and entrepreneurs.

Use Instagram Stories to introduce new team members or share an employee’s story. You can also start a series of employee takeovers where each employee shares “day in the life” posts throughout the day. This helps humanize the brand and build a closer relationship with the audience.

3. Share the content of your blog or article

Even if your bio tool has a solid link, directing people from your post to your profile is an extra step that could cost you readers.

Use the link sticker mentioned to link blog posts, data reports, and more in your story. This method also helps to share engaging information about your brand on other websites and social media accounts.

Pet insurance company Figo has created a unique attraction technique for stories with links to his blog post. This is especially helpful for brands that depend on long-form content, such as media brands.

4. Be creative with your surveys

Because you can vote between two options, polls are a great way to increase the loyalty of your subscribers. Get creative with your Instagram polls and use them to understand your audience better.

If you’re out of content ideas, you can conduct polls and ask your audience to vote for their favorite content types. For example, ask them to vote on what they want most from you. You can also ask them to vote on whether they like the new type of content you’re experimenting with.

Surveys are also a good way to understand consumer demand. What does your target group need help with? What are you searching for? Do they have unmet needs? How popular is one product compared to another? Review your stories regularly to find out what your customers want.

5. Promote your discount

Are you looking for a creative method to advertise discounts on personal your Instagram story?

I have something for you. Introducing the Instagram Stories discount sticker. This sticker is the perfect way to prominently display your discounts. With this sticker, you can easily add a discount code to your story and notify your followers. Additionally, you can customize the sticker with colors and fonts to make it more attractive to your customers.

6. Ask your customers

Get to know your audience better by interviewing them with a fun and interactive Instagram story.

You can use the Instagram question sticker to ask multiple-choice questions about your products, services, or brand, like Missguided in the example below.

You can also use a quiz to gather valuable information about your audience’s likes and interests. Then make it even more enticing by offering a prize or discount to a randomly selected winner.

Where does this idea of history come from?

Quizzes help you learn more about your target audience’s preferences, which can be helpful for targeted marketing and product development. Additionally, it’s great for engaging with your audience so they feel more connected to your brand.

7. Share your business plans for today

Sharing your business plans or daily planner gives you insight into your work, but can also inspire others to try your time management tips or change the way they organize their days.

Even if you or your company are a household name, stories like these give you insight into behind-the-scenes.

This is particularly effective for individuals, creatives, or companies looking to help professionals. Or simply offer a look behind the scenes.

8. Countdown to an important event

If you’re hosting a big event, such as a product launch, Instagram Live session, or upcoming sale, use a countdown sticker to build excitement. Your subscribers can click the timer and set a reminder to be notified when the event starts. It’s perfect for getting your audience excited about your next event while encouraging greater engagement. idea

9. Spotlight your subscribers

Show your followers some love: Show it by sharing user-generated content (UGC) on your Instagram Story, be it a post about your product or a testimonial from a happy customer.

Lush prominently posts photos of its customers on its Instagram page, such as bath bombs and face mask selfies, as a form of peer-to-peer recommendation to new followers and potential buyers.

Where does this idea of history come from?

Showcasing followers in your Instagram Story shows that you value their support and increases brand loyalty.

It also helps build trust and credibility by showing real examples of satisfied customers using your products or services, as 92% of consumers trust organic user-generated content (UGC) more than traditional forms of advertising!

10. Promote offers and discounts

Everyone loves it very much. What better way to attract potential customers and retain existing customers than by offering exclusive discounts and special offers via Instagram Stories?

Using Instagram’s swipe-up feature, brands can redirect users to their website or landing page to take advantage of discounts.

Make your promotions different from the rest of the posts in your feed by using a unique color palette, creative images, and creative Instagram story templates like Hoppers above! By identifying influencers and using hashtags,

Plus helps you expand your reach and attract new followers interested in offers and discounts.

Where does this idea of history come from?

This type of content is highly shareable, which can lead to viral marketing and increased brand visibility. To get the most out of this idea, it’s important to use eye-catching images and clear calls to action.

11. Republish UGC

User-generated content is a powerful tool for building trust and credibility with your audience.

Reposting UGC videos to your Instagram Stories allows your followers to see real people using and enjoying your products, which can help increase social proof and increase conversions. Additionally, reposting UGC is a great way to grab your customers’ attention and make them feel valued by your brand.

To make it even more engaging, use the “Tag” feature to tag the original creator and encourage them to share their experiences with their followers. Not only does UGC help you increase sales and strengthen customer relationships, but also provides an easy solution to fill your calendar with Instagram content. This approach reflects the brand’s style and fits its profile perfectly.

This creates excitement for viewers and offers the additional advantage of swiping to provide links to purchase products.

Where does this idea of history come from?

Reposting UGC on Instagram Stories builds trust and credibility with your audience. It also helps increase brand awareness and engagement by encouraging the original creator to share their experiences with their followers.

12. View the mini product tutorial

Products in action can be an effective way to demonstrate their value and potential applications.

This is why creating mini-tutorials for your products on Instagram Stories should be on your list. You can show how you use your products creatively and give your audience an idea of what they might buy from you.

Cool Tip: You can use the swipe feature to direct people to your website to purchase a product.

Where does this idea of history come from?

Mini-product tutorials give your audience a taste of what they can expect from your brand, instilling a sense of curiosity. It also educates your audience about your product and makes it more accessible.